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Fleas Lice Heartworm Mites Intestinal Worms


Dog - Black


Topical Spot-On New

Dosing Frequency

Applied monthly.

Age of Use

Safe for use on puppies
from 7 weeks of age.

Water Fast?

Yes. Apply to a completely dry animal and do not bathe for 48 hours after application.
Advocate is water-resistant when combined with a soap-free shampoo.

Sizes Available

Puppies and Dogs

0 - 4kg
4 - 10kg
10 - 25kg
25 - 40kg

Advocate Images

  • Dog4-10kg.jpg
  • Dog10-25kg.jpg
  • Dog25-40kg.jpg
  • Dog_under4kg.jpg

What is Advocate?

In dogs and puppies Advocate is indicated for the treatment and prevention of fleas (Ctenocephalides sp.); the prevention of heartworm (Dirofilaria immitis); the treatment and control of roundworms (Toxocara canis, Toxascarsi leonina), hookworms (Ancylostoma caninum, Ancylostoma braziliense, Ancylcostoma ceyanicum, Uncinaria stenocephala), whipworm (Trichuris vulpis), generalised demodectic mange (Demodex canis), sarcoptic mange (Sarcoptes scabiei), ear mites (Otodectes cynotis) and lice (Trichodectes canis, Linognathus setosus).

What are the active ingredients in Advocate and how do they work?

Advocate contains imidacloprid and moxidectin. Both imidacloprid and moxidectin are parasite neurotoxins and work by interfering with the transmission of impulses along the parasites' nervous system. This causes paralysis of the parasite and its ultimate death. 

How often is Advocate applied?

To break the flea life cycle Advocate is applied directly to the skin every 4 weeks. By doing this Advocate ensures that fleas that jump onto your pet will stop feeding, become paralysed and die. In addition Advocate controls the immature stages of the flea's life cycle in the environment and so prevents reinfestation. To prevent heartworm infection Advocate should also be applied monthly.


From what age can Advocate be used?

Advocate is safe to use in puppies from 7 weeks of age.It is not necessary to treat unweaned puppies as treatment of the mother protects the litter while in contact. Treat the mother until weaning, then treat the individual puppies. To treat puppies between weaning age and 7 weeks use Advantage. For control of roundworms and hookworms puppies require worming at 2, 4 and 8 weeks of age with an appropriate worming agent.

How quickly does Advocate work?

Advocate stops fleas biting within 3 to 5 minutes and kills both adult fleas and larvae within 20 minutes. Fleas are not required to bite the animal to receive a lethal dose. 

Is Advocate water fast?

Advocate remains effective following shampooing with a soap-free shampoo, swimming or exposure to rain. Bathing your pet is not required prior to applying Advocate however your pet should not be allowed to swim or be shampooed within 48 hours after treatment. Avoid applying Advocate while the animal is wet.

Can Advocate be used on pets with itchy skin?

Advocate can be used in the management of pets with very itchy and inflammed skin due to flea bites - also known as flea allergy dermatitis.

Can I use Advocate all year-round?

Fleas and heartworm are a year-round problem and so Advocate should be applied every 4 weeks throughout the year.  

Can Advocate be used on pregnant or lactating animals? 

Advocate is safe for use on pregnant and lactating animals. 

Can Advocate for dogs be used on cats?  

No. Advocate for dogs contains different concentrations of the active ingredients compared to Advocate for cats. For this reason Advocate for dogs should NOT be applied to cats. 

Do I need to have my dog tested for heartworm disease before starting on Advocate?  

While there is no absolute requirement for a heartworm test before commencing treatment with Advocate it is recommended at test be performed to ensure the optimum health of the dog.

Additional Information  

Occasionally, hair loss may occur at the application site. This is usually a single occurrence and hair will grow back uneventfully. Advocate has no strong cheical smell. The liquid vehicle in Advocate may discolour or damage certain surfaces and fabrics e.g. polished floorboards, leather. Exlude the animal from contact with such surfaces until the product dries on the animal's coat. 

Safety Directions  

Harmful if inhaled or swallowed. Will damage the eyes. Avoid contact with eyes. Do not inhale vapour. If product in eyes, wash it out immediately with water. Wash hands after use.

First Aid  

If poisoning occurs, contact a doctor or Poisons Information Centre on 13 11 26 (Australia). 






Advocate Website

Visit the official Advocate website.

Advantage Pet Care Website 

Advocate Facebook


Advocate Videos

Advocate Brochure

Download the Advocate brochure.

Advantage Family Brochure

Advocate Pack Inserts

Download the Advocate packet inserts.

Advocate Large Dog Pack Insert 001

Advocate MSDS

Download Advocate Material Safety Data Sheet (MSDS).

Advocate Dog MSDS 001

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